With over 10 years of experience across SEO, content, analytics, and digital growth, I help organisations turn their online presence into measurable impact.

I work across charities, non-profits, e-commerce brands and global organisations to improve visibility, engagement and conversion, combining technical expertise with content strategy and data-led decision making. I identify performance gaps, improve site structure and content, and implement search strategies that deliver measurable growth.

Whether you’re looking to grow organic traffic, improve user journeys, increase fundraising income or optimise an e-commerce experience, I can help you identify opportunities and deliver practical, effective solutions.

I bring a holistic approach that connects SEO, content, analytics and commercial goals – ensuring every activity contributes to performance, not just rankings.

My core areas of expertise include:

• SEO | Technical audits, on-site optimisation, content strategy, keyword research, Core Web Vitals, site structure and performance improvements

• Content | SEO content strategy, editing and optimisation, search intent mapping, scalable content frameworks

• Analytics | Data analysis, performance tracking, KPI development, GA4 and insight-led optimisation

• Fundraising & E-commerce | Conversion optimisation, user journey improvements, income-driving strategies for charities and online businesses