Work

Building clearer, smarter and more effective digital experiences through content strategy, insight and optimisation.

SEO Content optimisation for a leading UK charity.

Dementia UK
Overview
  • Supported organic growth initiatives across informational and transactional content, with a focus on visibility, internal linking and user journey optimisation.
Key Contributions
  •  Conducted technical and transactional SEO audits  
  • Improved content structure and internal linking  
  • Supported optimisation of event landing pages  
  • Identified keyword and content opportunities
Outcomes
  • Improved content clarity, strengthened search visibility and supported better user journeys across key pages.

SEO & EEAT led content optimisation for a global language school

EF Language School
Overview
  • Led SEO strategy and optimisation across international content and landing pages, with a focus on improving organic visibility, content performance, and user journey effectiveness across multiple markets.
Key Contributions
  •  Developed and implemented EEAT-led SEO strategies to improve trust, visibility and content performance
  • Conducted keyword research and search intent analysis to support global content planning
  • Delivered on-page and technical SEO improvements
  • Embedded SEO-first practices through training and cross-team collaboration
Outcomes
  • Delivered significant improvements in organic performance and conversion effectiveness, supporting stronger engagement and growth across key international markets.

International SEO for Hospitality Brand

Marriott Hotels & Resorts
Overview
  • Led SEO strategy and optimisation across multiple international hotel websites, focusing on improving technical performance, search visibility and content structure across highly competitive travel markets
Key Contributions
  •  Developed and implemented SEO strategies across 16 international platforms
  • Conducted technical and content audits to identify performance improvements
  • Created keyword clustering and pillar-page frameworks
  • Aligned SEO initiatives with commercially driven objectives
Outcomes
  • Improved technical performance and search visibility across international markets, contributing to stronger rankings for highly competitive commercial keywords and enhanced site performance metrics.

SEO & E-commerce for Building Materials Brand

Cornish Lime
Overview
  • Owned and delivered SEO strategy for a specialist e-commerce business, focusing on improving organic visibility, site structure and product performance across Shopify and WordPress platforms.
Key Contributions
  •  Project-managed the development and SEO optimisation of Shopify and WordPress e-commerce platforms
  • Built and executed a data driven SEO strategy informed by competitor and market analysis
  • Optimised product and category pages to improve rankings and user experience
  • Improved site architecture and internal linking to support organic growth
Outcomes
  • Delivered significant improvements in organic visibility and engagement, contributing directly to increased revenue performance and sustained organic growth.